Skrypt Google Ads: Total Budget

Skrypt Total Budget to rozwiązanie, dzięki któremu ustawimy całkowity budżet dla wybranej kampanii.

Po wydaniu określonej kwoty kampania zostanie automatycznie wstrzymana.

Aplikacja ta ułatwi nam kontrolę kosztów w trakcie specjalnych akcji promocyjnych. Szczególnie przyda się, gdy mamy ustalony budżet (np. 200 zł) do wydania w określonym czasie (np. 10 dni).

Ten typ budżetu znany jest między innym z reklam na Facebooku:
https://www.facebook.com/business/help/214319341922580

Niestety opcja ta standardowo nie jest dostępna w Google Ads.

Harmonogram: co godzinę

Konfiguracja:
1. Wprowadź nazwę kampanii do zmiennej CAMPAIGN_NAME
2. Wprowadź datę rozpoczęcia kampanii do zmiennej START_DATE
3. Wprowadź kwotę budżetu do zmiennej TOTAL_BUDGET
4. Wprowadź swój e-mail do zmiennej EMAIL

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Po więcej na temat Skryptów zapraszam na grupę FB o automatyzacji:
https://www.facebook.com/groups/skrypty.google.ads

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//Updated on 19.03.2020: Small code structure improvements

/*

Copyright 2020 Krzysztof Bycina, www.LiveAds.pl
Licensed under the Apache License, Version 2.0 (the "License");
you may not use this file except in compliance with the License.
You may obtain a copy of the License at
    http://www.apache.org/licenses/LICENSE-2.0
Unless required by applicable law or agreed to in writing, software
distributed under the License is distributed on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
See the License for the specific language governing permissions and
limitations under the License.

*/


// --------------------------------------- Configuration:

var TOTAL_BUDGET = 200; // TOTAL BUDGET
var START_DATE = "20200101"; // Enter the start date in this format: YYYYMMDD e.g. 20200101
var CAMPAIGN_NAME = "ENTER YOUR CAMPAIGN NAME HERE";
var EMAIL = "ENTER YOUR EMAIL HERE";

// --------------------------------------- End of the configuration



function main() {

    validateEmail(EMAIL);
    checkSpend();

}


function checkSpend() {

    var todaysDate = Utilities.formatDate(new Date(), AdsApp.currentAccount().getTimeZone(), "yyyyMMdd");

    var campaigns = AdsApp
        .campaigns()
        .withCondition('Status = ENABLED')
        .withCondition("Name = '" + CAMPAIGN_NAME + "'")
        .get()

    while (campaigns.hasNext()) {
        var theCampaign = campaigns.next();
        var stats = theCampaign.getStatsFor("" + START_DATE + "", todaysDate);
    }
    var currentCost = stats.getCost().toFixed(2);

    //Is the budget exceeded?
    if (currentCost >= TOTAL_BUDGET) {
        sendEmails(currentCost);

        //Pause the campaign
        theCampaign.pause();

    } else {
        Logger.log("Your campaign: " + CAMPAIGN_NAME + " spend " + currentCost + " which is less than your total budget: " + TOTAL_BUDGET);
        Logger.log("No action has been taken.");
    }
}

function sendEmails(currentCost) {
    MailApp.sendEmail(EMAIL, CAMPAIGN_NAME + ' exceeded your total budget.',
        "Your campaign: " + CAMPAIGN_NAME + " spend " + currentCost + " which is more than your total budget: " + TOTAL_BUDGET);

    Logger.log("Your campaign: " + CAMPAIGN_NAME + " spend " + currentCost + " which is more than your total budget: " + TOTAL_BUDGET);
    Logger.log("The campaign has been pasued.");
}

function validateEmail(email) {
    var key = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
    if (key.test(email) === false) {
        throw new Error('You must eneter a valid email address to run the script.');
    }
}